---
title: "Marketing attribution"
description: "UTM campaign tracking — which campaigns bring signups, deposits, and trading accounts."
---

> Documentation Index
> Fetch the complete documentation index at: https://docs.callistocrm.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing attribution

The Marketing area is attribution analytics: it reports where your signups
come from, based on the UTM parameters carried by referral and campaign
links. It is read-only — campaigns are created simply by using a UTM-tagged
link; sending email belongs to
[Emails & notifications](/emails-and-notifications).

- **Dashboard** — overview of campaign performance.
- **Campaigns** — every UTM campaign with its source and status. A campaign's
  detail page shows total signups, total deposits, trading accounts opened,
  conversion rate, and the list of attributed users.
- **Users** — all attributed users, filterable by campaign, with their signup
  date and UTM source.

Campaigns also connect to [bonuses](/bonuses): a bonus configuration can
target a specific marketing campaign, so a campaign link can carry its own
deposit-bonus ladder.

Source: https://docs.callistocrm.io/marketing/index.mdx