The Marketing area is attribution analytics: it reports where your signups come from, based on the UTM parameters carried by referral and campaign links. It is read-only — campaigns are created simply by using a UTM-tagged link; sending email belongs to Emails & notifications.
- Dashboard — overview of campaign performance.
- Campaigns — every UTM campaign with its source and status. A campaign’s detail page shows total signups, total deposits, trading accounts opened, conversion rate, and the list of attributed users.
- Users — all attributed users, filterable by campaign, with their signup date and UTM source.
Campaigns also connect to bonuses: a bonus configuration can target a specific marketing campaign, so a campaign link can carry its own deposit-bonus ladder.